Brachycephalic (or "short-nosed") dogs, such as the French bulldog, pug and British bulldog, have experienced exponential popularity increases both in the UK and internationally in the last decade.

However, these breeds have some serious, often severe inherent health problems associated with their body shape.

We are leading the way in exploring how we can change public perception. Understanding how we can refine their body shape of these high-risk breeds to reduce their risk of disease is a high priority to improving canine welfare in the UK and beyond.

Given the welfare issues associated with these breeds, a core message is:

"Stop and think before buying a flat-faced dog"