There is one result

• During the past decade, education campaigns from major animal welfare and veterinary organisations warning of the health consequences of these body shapes have not resulted in the desired reduction in popularity of these high-risk breeds, and indeed some breeds such as the French bulldog have paradoxically increased in numbers in the face of strong messaging.

  Understanding brachycephalic ownership

  It has become increasingly clear that understanding the motivations and desires of both current and prospective brachycephalic dog owners is key to devising more targeted human behaviour change interventions in the future. To date, RVC work in this area has uncovered a number of key findings.